Proper (a word meaning ‘completely’ / ‘thoroughly’ / ‘totally’ when combined with an adjective) Flash (slang for ‘fancy’ / ‘cool’ / ‘groovy’) is a phrase many use to describe our Social Enterprise Hub in Alice Springs.

See also: deadly, really cool, groovy.

We started making bush balms over the fire in the backyard of Purple House and from there it grew and grew. In 2020 we bought a house in old Eastside and renovated it into a beautiful bush medicine making kitchen and gift shop. The space celebrates culture, language, Country and family. When we first brought
patients over to have a look, they walked through the doors and said ‘Yukai! This is PROPER FLASH!’

“We are not FLASHY… but we are pretty flash these days and proud of who we are, what we do and how many communities we’ve helped to get their family members home on dialysis. We also know how to look after each other and have some fun!” Sarah Brown AM, Purple House CEO

Inspired by a purple neon sign in the Bush Balm gift shop, we have created a range of merchandise to help you look and feel PROPER FLASH!


Shop the Hoodie, Cap and Bucket Hat instore or online!